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At the very bottom of Maslow’s hierarchy of needs is survival – focusing on the absolute basic requirements to stay alive. The rules for survival are simple, do whatever it takes to continue your existence. Survival is your only focus and all your decision-making is exclusively governed by this over-arching requirement. This is the world…

A quick story about the interesting coincidence between my salary and the value of my business: I owned and ran a marketing agency for 15 years, starting in 2002 with very little money in the bank and no clients. The first year was tough, the second better, and onwards it went. From the early days…

There is a widely acknowledged power imbalance between agencies and clients, an imbalance happily taken advantage of by far too many clients. It’s a nightmare situation for agencies, having to over-deliver and under charge just to keep the client. It’s worse than a death sentence – instead of the happy release of death, it causes…

Getting paid is always a pain point in services businesses and there’s no quick and easy solution, but I have managed to figure out why some businesses are better than others at making sure they get paid.  My bookkeeper at Cerebra used to say “the squeaky wheel gets the payment”, and she was right. The…