Transform your marketing agency with expert coaching

Meet Craig Rodney, your dedicated guide to marketing agency growth. With years of experience, he empowers agencies to thrive and achieve their full potential.

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Founder of The Agency Coach

Meet Craig Rodney: Your Marketing Agency Growth Partner

With over 15 years of experience, Craig Rodney has transformed numerous marketing agencies into profitable powerhouses. His unique coaching approach blends business fundamentals with personal development, ensuring sustainable growth.

Coaching Products

The Agency Coach Craig Rodney
Escaping Small

A 9-week course designed to help marketing agency owners escape survival mode and jump into growth and profit mode.

The Agency Coach Craig Rodney
Agency to Exit: Plan Your Future

A 12-week in-depth marketing agency success program that will accelerate your business to high growth and profitability.

The Agency Coach Craig Rodney
Private Agency Coaching

Monthly face-to-face marketing agency coaching customised to your business, your challenges and your opportunities.

The Agency Coach Craig Rodney
Master Mind

An invite-only coaching group for graduates for Agency to Exit and Escaping Small.

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Free e-book

The Agency Code

This free eBook provides insights into the 21 key elements of success shared by successful marketing agencies – from foundational business elements to human traits of successful owners.

Yes! Send me the free e-book!

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Unlock your marketing agency's potential with proven strategies and expert guidance

The Agency Coach Craig Rodney
Increased Client
Satisfaction
The Agency Coach Craig Rodney
Higher Revenue
Growth
The Agency Coach Craig Rodney
Enhanced Team
Performance

Transform your marketing agency today

The Agency To Exit program will give you the skills and tools to accelerate your marketing agency towards a high-profit existence and a high-value future exit.

What Our Clients Say

Success Stories Unveiled

Dean-Oelschig-Halo

Craig has the track record to provide consistent and experienced objectivity, a different perspective or helping you see a problem from a new angle is critical. He has done it before and deals with many companies facing similar problems which allows for a broader place of knowledge and trends. Our business is in a significantly better position now than it was before Craig’s involvement and there is no doubt a lot of that transformation happened because of him. No SME should exist without a coach and you can’t do better than Craig.

Dean Oelschig

Managing Director at Halo
Mimi-Kalinda-ACG

A fellow agency entrepreneur recommended Craig’s services to me and I haven’t looked back. Craig’s hands- on counsel, motivation and deep expertise about how successful agencies work helped me to innovate our business model. I have a clearer sense of where we need to go, I’ve made substantial changes to our operations, and Craig is right there to keep me accountable every step of the way.

Mimi Kalinda

Group CEO at Africa Communications Group
Michael-Gullen-GG

I’ve had the privilege of working with Craig as a business coach for almost two years. His knowledge and experience of building and running a digital agency coupled with his ability to draw from his experience to create context and valuable insights in his coaching work with me was invaluable. I found Craig to have enormous empathy, insight and intelligence. I cannot recommend him enough.

Michael Gullen

CEO at G&G

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Articles

Transform your marketing agency with expert coaching and guidance.

Here’s how you identify what to delegate

It’s no secret that effective delegation is critical if you’re looking to grow your agency. You can’t grow…

Escaping survival mode in your agency

At the very bottom of Maslow’s hierarchy of needs is survival – focusing on the absolute basic requirements…

The asset value of your time

A quick story about the interesting coincidence between my salary and the value of my business: I owned…

Tackling the client & agency power imbalance

There is a widely acknowledged power imbalance between agencies and clients, an imbalance happily taken advantage of by…

Making sure you get paid

Getting paid is always a pain point in services businesses and there’s no quick and easy solution, but…

Craig Rodney
Why Coaching Works

Having worked with a wide range of agencies in a number of different countries, helping them grow through…

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