Escaping survival mode in your agency
At the very bottom of Maslow’s hierarchy of needs is survival – focusing on the absolute basic requirements to stay alive. The rules for survival are simple, do whatever it…
The asset value of your time
A quick story about the interesting coincidence between my salary and the value of my business: I owned and ran a marketing agency for 15 years, starting in 2002 with…
Tackling the client & agency power imbalance
There is a widely acknowledged power imbalance between agencies and clients, an imbalance happily taken advantage of by far too many clients. It’s a nightmare situation for agencies, having to…
Making sure you get paid
Getting paid is always a pain point in services businesses and there’s no quick and easy solution, but I have managed to figure out why some businesses are better than…